• What can this course do for me?

    Bringing in a constant stream of new leads for your business is hard, there’s no doubt about it. Networking meetings, email marketing strategies…it seems never ending doesn’t it? But there is a simpler, pain-free, non-spammy way of bringing in new leads – by making better use of an often underestimated social media platform. You can learn how to really optimise your presence on this platform and with a small time commitment each week to start building those connections and bringing in those leads. Would you like to be the first person someone thinks of when they need services in your niche? Now you can. I bet you’re already a member of LinkedIn. You’ve probably been on there for years, ever since you first started looking for jobs. You may even consider it your online CV, but LinkedIn can be much, much more for you. Let me tell you about my new course which will help you polish up your profile and get you on your way to being a lean, green, LinkedIn Leads machine!

  • Do you need ads to attract attention?

    For B2B businesses, or service-based businesses like coaches, therapists or trainers, it can be a struggle to get new leads through the door. The same is true for private dentists or clinics, accountants and lawyers – you are not alone! But how do you come to someone’s attention? You can of course pay for Google, Facebook or LinkedIn ads, and these may bring you varying degrees of success depending on the relevancy and appeal of your ad copy and the accuracy of your targeting. But there is another way.

  • How much time should I be investing in LinkedIn?

    How long is a piece of string? The more you put in, the more you will get out. But at the least try to spend 30 minutes per day on LinkedIn, following the strategy suggested in the course. Turn your LinkedIn feed into a lean, green LinkedIn leads machine by starting your learning journey today.

Course curriculum

  • 1
    Welcome to the LinkedIn Leads Machine course!
    • Welcome to the LinkedIn Leads Machine course
    • Is Your LinkedIn Profile Working Hard For Your Business?
  • 2
    Module 1: Making Your Profile Sing
    • Welcome to Module 1: Making Your Profile Sing
    • Your LinkedIn Profile Picture & Customisable URL
    • Your LinkedIn Header Image
    • Your Headline
    • Your LinkedIn Profile Summary
    • Optimising the Rest of Your Profile
  • 3
    Module 2: Your Target Audience
    • Welcome to Module 2
    • Your audience personas - how to use the worksheets
    • Building Your Tribe
    • Your Target Audience
    • YOUR TARGET AUDIENCE
    • YOUR TARGET AUDIENCE: Narrowing Your Niche
    • YOUR TARGET AUDIENCE: Challenges They Face
    • YOUR TARGET AUDIENCE: Problems Not Solved
    • YOUR TARGET AUDIENCE : Ideal Solutions
    • YOUR TARGET AUDIENCE: All the Feelings
  • 4
    Module 3: Building Your Personal Brand
    • Welcome to Module 3
    • The LinkedIn Algorithm
    • Developing Your Own Personal Brand
    • YOUR PERSONAL BRAND
    • Step 1: Building the Basic Brand - on LinkedIn and off
    • Step 2: Build Reputation and Credibility - on and off LinkedIn
  • 5
    Module 4: Your Strategy for Consistent & Engaging Content
    • Welcome to Module 4
    • Content Strategy
    • Content Marketing
    • Writing Great Content
    • content marketing strategy
    • content marketing benefits
    • content marketing audit
    • content marketing and seo
  • 6
    Module 5: Social Selling on LinkedIn - your LinkedIn Strategy
    • Welcome to Module 5
    • What is Social Selling?
    • Why should you (or your business) use Social Selling?
    • The LinkedIn Social Selling Index
    • linkedin leads machine social selling checklist
  • 7
    Module 6: Building & Nurturing Your Connections
    • Welcome to Module 6
    • LinkedIn Advanced Search Techniques
    • LinkedIn Search: Finding connections of your connections
    • LinkedIn Search: Finding people in a particular niche
    • LinkedIn Search : search for job titles in a specific company
    • Lead Generation

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