• Why do I need this course?

    Set up correctly and as part of an informed strategy, Facebook Ads can yield impressive results. If you want to get started with Facebook Ads and understand exactly how the targeting and optimisation works, this is the course for you.

  • Reach the right people

    Facebook has accumulated a huge amount of data about its users which you can use to get your ads in front of your ideal clients or customers. Unlike other means of advertising, you can ensure that you are only spending money on the right people.

  • Measurable ROI

    You will learn to interpret your results enabling you to be responsive and adjust your strategy in real time order to get the very best value from your ad spend.

Course curriculum

  • 1
    Welcome to the course!
    • Welcome to the Facebook Ads Leads Machine course!
  • 2
    Module 1: Ads Manager
    • Welcome to Module 1 : Ads Manager tour
    • Ad Manager Walkthrough
    • Overview of Campaign Structure
    • Ad Manager - Campaign Level Walkthrough
    • Ad Manager - Ad Set Level Walkthrough
    • Ad Manager - Ad Level Walkthrough
  • 3
    Module 2: Constructing an ad
    • Welcome to Module 2 : Constructing an ad
    • About Carousel Ads
    • Creating a Carousel Ad
    • About Lead Ads
    • Creating a Lead Ad
    • Creating a Slideshow Ad
    • Creating a Messenger Ad
    • Creating a DPA Ad
    • Business Manager Checklist
  • 4
    Module 3: Audiences
    • Welcome to Module 3 : Audiences
  • 5
    Module 4: Interests and Targeting
    • Welcome to Module 4
    • Text
    • Another great resource from WordSource
  • 6
    Module 5: Creatives
    • Text
    • Welcome to Module 5
  • 7
    Module 6: Funnels
    • Welcome to Module 6
    • Text
  • 8
    Module 7: Pixels and how to track
    • Welcome to Module 7
    • Understanding and Installing the Base Pixel
  • 9
    Module 8 : Analytics, optimising and trouble shooting
    • Welcome to Module 8
    • Text

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