As seen in

  • Soulful PR podcast
  • Social Bee NI podcast
  • As seen in
  • Guest on The Marketing Podcast
  • Why do I need this course?

    Set up correctly and as part of an informed strategy, Facebook Ads can yield impressive results. If you want to get started with Facebook Ads and understand exactly how the targeting and optimisation works, this is the course for you.

  • Reach the right people

    Facebook has accumulated a huge amount of data about its users which you can use to get your ads in front of your ideal clients or customers. Unlike other means of advertising, you can ensure that you are only spending money on the right people.

  • Measurable ROI

    You will learn to interpret your results enabling you to be responsive and adjust your strategy in real time order to get the very best value from your ad spend.

Course curriculum

  • 1
    Welcome to the course!
    • Welcome to the Facebook Ads Leads Machine course!
  • 2
    Module 1: Ads Manager
    • Welcome to Module 1 : Ads Manager tour
    • Ad Manager Walkthrough
    • Overview of Campaign Structure
    • Ad Manager - Campaign Level Walkthrough
    • Ad Manager - Ad Set Level Walkthrough
    • Ad Manager - Ad Level Walkthrough
  • 3
    Module 2: Constructing an ad
    • Welcome to Module 2 : Constructing an ad
    • About Carousel Ads
    • Creating a Carousel Ad
    • About Lead Ads
    • Creating a Lead Ad
    • Creating a Slideshow Ad
    • Creating a Messenger Ad
    • Creating a DPA Ad
    • Business Manager Checklist
  • 4
    Module 3: Audiences
    • Welcome to Module 3 : Audiences
    • Audience Insights
    • Custom Audiences
    • Building a Website Views Custom Audience
    • Creating a Custom Audience from Engagement
    • Creating a Custom Audience from an Email List
    • Creating a Custom Audience of Video Viewers
    • Creating a Custom Audience of Video Viewers
    • Understanding Lookalike Audiences
    • Audience Temperatures - Cold, Warm & Hot
    • Circles of Trust - Converting cold to warm to hot audiences
  • 5
    Module 4: Interests and Targeting
    • Welcome to Module 4
    • Building an Interest-Based Audience
    • Creating a Layered or Narrowed Audience
    • Understanding Social Proof
    • Pulling the Post ID to use the same post in multiple Ad Sets - Social Proof
    • Aggregating Social Proof Across Different Ad Sets and Campaigns
    • A quick note about aggregating social proof
    • Worksheet for Building An Ad Campaign
    • Another great resource from WordSource
  • 6
    Module 5: Pixels and how to track
    • Welcome to Module 5
    • Understanding and Installing the Base Pixel
    • Troubleshooting the Facebook Pixel
    • Using a plug-in to install the Pixel on a WordPress site
    • Installing the Facebook Pixel on a landing page
    • Understanding how (and why) to track conversions
    • Custom Conversions
    • Standard Events
    • Extras for Facebook Ads
  • 7
    Module 6: Creatives
    • Welcome to Module 6
    • Writing Copy That Resonates
    • Dialing Down on the Language Your Target Audience Uses
    • The Visuals
    • Swipe Files of Fabulous Facebook Ads
  • 8
    Module 7: Funnels
    • Welcome to Module 7
    • An Overview of Sales Funnels
    • Building a Lead Generation Funnel
    • Using the Audience Overlap Tool
    • Example Lead Gen Funnel PDF
    • Building a Low Cost Ecommerce Funnel
    • Low Cost Ecommerce Funnel Example
    • Facebook Ad Spend Calculator and Funnel Tracking
  • 9
    Module 8 : Analytics, optimising and trouble shooting
    • Welcome to Module 8
    • Optimising & Troubleshooting
    • Optimising Your Ads
    • Scaling Ad Campaigns
    • Troubleshooting Your Campaigns
    • Resources and Tools Which Might Be Useful

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